Sierra Rebrand Project

The Dometic marketing team was given the opportunity to present a full rebrand to replace the current Sierra Marine, and move Sierra from a marine specific company to one that offers a more universal product line, including outdoor power equipment parts, and ATV/UTV replacement parts.

 

The team as a whole spent countless hours brainstorming ideas for not only a new logo, but also a new tagline, as well as a full brand guide. Each team member offered sample advertisements, transportation packaging, and retail packing concepts as well as a presentation regarding the rebrand for upper management review. 

 

​

​